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Iriya Asagao Matsuri (Morning Glory Festival)

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Iriya Asagao Matsuri

Source: Taito-ku

Summer festival where 400,000 people visit in 3 days

Event cancellation announced

“Iriya Asagao Matsuri” is Japan’s largest morning glory market to be held for three days from 6th to 8th July.
In this festival, 60 morning glory shops and 90 stalls line up around Iriya Kishimojin and Kototoi street, and about 400,000 people visit each year.
It is said that the morning glory of Iriya came to be known at the end of the Edo period. In the middle of the Meiji period, the morning glory of Iriya became famous because of its excellent quality, but it would be lost in the Taisho era. And it revives again as “Iriya Asagao Matsuri” in 1949, and continues now.
Please enjoy the refreshing morning glory that colors summer in Tokyo.


Event Name Iriya Asagao Matsuri (Morning Glory Festival)
Venue Around Iriya Kishimojin
Dates July 6, 2020 – July 8, 2020
Open Hours Around 5:00 – 23:00
Admission Admission Free
Pay for food/drink and product sales at the venue.
Address 1-12-16 Shitaya Taito-ku, Tokyo

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